The Power of Habit
Why we do what we do and how to change
978 1 84794 624 9

  • He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

    The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives.

  • BOOKS THAT I DISCOVERED FROM THE POWER OF HABIT
    • My Life in Advertising
    • Talks to Teachers on Psychology and to Students on Some of Life's Ideals
    • Twenty Ads That Shook the World
      THE CENTURY’S MOST GROUNDBREAKING ADVERTISING AND HOW IT CHANGED US ALL
    • The 100 Best Stocks to Buy in 2019
    • The Game-Changer
      How You Can Drive Revenue and Profit Growth with Innovation
    • Quiet Strength
      The Principles, Practices, and Priorities of a Winning Life
    • No Limits
      The Will to Succeed
    • Why We Buy
      The Science Of Shopping

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